{"title":"Primers","description":"","products":[{"product_id":"ultra-prime-it-multi-surface-primer-5-litre","title":"Ultra Prime IT Multi Surface Primer 5 Litre - Floor \u0026 Wall","description":"\u003cp\u003e\u003cstrong\u003eProfessional Ultra Prime IT Multi Surface Primer - 5 Litre\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVersatile multi-surface primer for preparing substrates before tiling, levelling, or adhesive application. Improves adhesion and reduces porosity on various surfaces.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Surface\u003c\/strong\u003e – Works on concrete, screeds, plaster, plywood, existing tiles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Adhesion\u003c\/strong\u003e – Enhances bond between substrate and adhesive\/leveller\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Porosity\u003c\/strong\u003e – Seals porous surfaces for better performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application\u003c\/strong\u003e – Simple brush or roller application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Drying\u003c\/strong\u003e – Quick drying for faster project progression\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Grade\u003c\/strong\u003e – Reliable performance for demanding applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 Litre Coverage\u003c\/strong\u003e – Covers large areas economically\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTechnical Specifications:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 5 litres\u003c\/li\u003e\n\u003cli\u003eType: Acrylic-based primer\u003c\/li\u003e\n\u003cli\u003eApplication: Brush or roller\u003c\/li\u003e\n\u003cli\u003eCoverage: Approximately 25-40m² (depending on substrate porosity)\u003c\/li\u003e\n\u003cli\u003eDrying Time: Touch dry in 30-60 minutes\u003c\/li\u003e\n\u003cli\u003eSuitable for: Walls and floors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplications:\u003c\/h3\u003e\n\u003cp\u003eEssential preparation before applying tile adhesives, levelling compounds, or screeds. Perfect for porous substrates, dusty surfaces, and areas requiring improved adhesion. Use on concrete, cement screeds, plaster, plywood, backer boards, and existing tiles.\u003c\/p\u003e\n\u003ch3\u003eWhy Use Primer?\u003c\/h3\u003e\n\u003cp\u003ePrimers seal porous surfaces, preventing excessive moisture absorption that can weaken adhesive bonds. They also improve adhesion on smooth or non-porous surfaces, ensuring reliable performance. Proper priming is essential for long-lasting installations and prevents failures caused by poor substrate preparation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Substrate preparation, porous surfaces, dusty concrete, plywood, existing tiles, and any surface requiring improved adhesion before tiling or levelling.\u003c\/p\u003e","brand":"UltraTile","offers":[{"title":"Default","offer_id":61306289881418,"sku":"Prime IT MSP","price":66.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8973\/1658\/files\/msp.jpg?v=1753813660"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/8973\/1658\/collections\/msp.jpg?v=1755091204","url":"https:\/\/expressufh.co.uk\/collections\/primers.oembed","provider":"Express Underfloor Heating","version":"1.0","type":"link"}